Advertising jobs: what they are and how to apply
The field of advertising is not going to see a recession any time soon. With more non-traditional businesses coming up every day, now more than ever companies need someone who can educate the public about their products and help them make their voice heard on the market.
Advertising has evolved greatly over time and is now very different from what we see on TV shows like Mad Men. A number of professions that couldn’t even be imagined 15 years ago have become essential in the industry.
The new media and channels that are now available to advertisers open a world of possibilities but also require specialised workers that know how to take advantage of them.
Whether you’re considering your options after university or are thinking about a career change, in this article you’ll learn about:
- Jop options in advertising
- What it means to work in advertising
- How to write a CV that is successful in this field
Advertising jobs and what they entail
As mentioned above, a wide range of professional profiles is needed in the advertising world. From finding new clients to the concept and execution of effective campaigns, an agency is made of teams with a great variety of skills. Find below a list of examples.
Creatives: designing a successful ad
Under the overseeing eye of the Art Director, a team of creatives think of new ways in which visuals, words, sound, and more can come together to convey the message the client is looking for. This is an exciting department where no two days are the same and deadlines can be strict.
Some creative advertising experts decide to fly solo and work as freelancers. Either way, depending on their speciality and the medium they’re using, creatives use a range of tools and software to make their ideas come to life.
Creative advertisers include:
- Art Director (also called Creative Director)
- Content creator
- Photo editor and Image Manipulator
- Audio and Video Producer
- Graphic designer and Graphic Artist
- Motion Graphics Designer
- Web Designer
Strategists: thinking of the next step
A strategist position in an advertising agency is a hybrid one. On one hand, a strategist has in-depth knowledge of one or more creative areas. They know what creatives can do with different media and know what it takes to get results.
On the other hand, strategists have a good understanding of numbers and analytics. Often aided by Analysts, they look at the results that existing marketing plans are achieving and come up with new strategies to improve their impact.
They don’t only take into account things like sales and conversion, but also always keep in mind the client’s brand and what new steps can work for them without radically changing their voice.
Strategists often work in specific departments like Social Media or Content.
Advertising strategists may be:
- Brand Strategist
- Digital Strategist
- Social Media Strategist
- SEO Strategist
- Content Strategist
- Marketing Strategist
Managers: multitasking and looking at the big picture
Like in all industries, an advertising company can rarely function without Management overseeing that projects bring the desired results, clients are happy, and the budget is respected.
Depending on the architecture of a specific organisation, you may find:
- Account Director, Executive, and Manager
- Campaign Manager
- Advertising Manager
- Digital Advertising Manager
- Sales Director
- Events Manager
- Traffic Manager
Sales: research and negotiation
Sales professionals are responsible for selling space to organisations. They are in charge of finding new clients, reaching out, and pitching strategies that may bring them results if they decide to work with the agency. They must be skilled negotiators and of course great salespeople but also have a detailed understanding of the formats and features that their ads can cover.
In the Sales department, you will find:
- Sales Agent and Representative
- Account Associate
- Multi-Media and Online Sales Agent
- Public Relations Specialist
- Sales Planner
Advertising associates: everything that’s needed
Many figures in this industry are not strictly advertising professionals, but individuals with a strong technical background or sought-after skills who are just as fundamental to the running of the agency as an Art Director. They work in virtually all departments depending on their specific expertise and help to get a project to the finish line.
Associates that work in the advertising industry may include:
- Media Buyer
- Media Planner
- Web Developer
- Customer Support Specialist
- Marketing Associate
- Web Analyst
What is it like to work in advertising?
You may have read ‘high-pressure environment’ on virtually every job description. But when it comes to advertising, you’d better believe that. Deadlines are tight and hours are long. Delivering the project on time and at its best is everyone’s top priority, which often comes in the way of your weekend or evening plans.
However, if you think you can handle that, advertising is also very rewarding. Salaries are very competitive but most importantly, you’ll be working in a creative environment and your days will be filled with inspiring brainstorming sessions. You’ll be paid to use your talent and come up with new ideas.
How do I write a CV for an advertising job?
The advertising world is based on results and meritocracy. This means that you don’t necessarily need a Master’s degree in Marketing. Of course, if you want to work as a web developer or another technical profession in the field of advertising, you may have to prove that you are highly qualified.
What you should do when writing a CV for the advertising industry is to focus on your skills and achievements. It doesn’t matter where you went to university or how many certificates you have accumulated. What recruiters want to know is that you are ambitious and can prove that you can get the results they are after.
If you have been working in advertising for many years, it’s, of course, the case to highlight that in your summary and work history section. If you’re new to the field, opt for a skills-based CV instead.
Use numbers, percentages, graphs, and everything that can prove your words. Talk of campaigns, sales, clients, and use the lingo. If you are a graphic designer, copywriter, or photographer, don’t be scared of getting creative with your resume. Linking to your portfolio and showing directly what you can do is also a must.
Those who are not well-versed in formatting and design can instead choose a pre-made CV template that will help them send a sleek document tailored to the industry.